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  • Writer's pictureMark Saberola

Shifting Gears: An In-Depth Interview with Jayvee De Leon on Forent's Drive to Revolutionize Car Own


Navigating the maze of everyday life in the Philippines, the commute often feels like a perpetual challenge. While car ownership might appear to be the go-to solution, the financial burden that it brings often deters many. This is the conundrum Jayvee De Leon, the founder of Forent, tackled and resolved, sparking a new era in the realm of automotive ownership in our country.


My journey with Jayvee and Forent began prior to our interview on my podcast, spurred by our shared vision for facilitating collaboration among auto tech startups. It was through this relationship that I discovered Forent's potential to truly make a difference. 


In the spirit of understanding the platform and testing its efficacy, I found myself on the user-end of Forent on two distinct occasions - one for a family event, another for business. Both experiences were nothing short of remarkable, addressing critical pain points that I, like many Filipinos, have faced when it comes to transportation. Forent proved itself to be more than just a service; it was a revelation of what the future of car ownership could look like in the Philippines.


Forent, as Jayvee revealed in our conversation, was born out of a personal necessity and a vision to improve the current state of vehicle rentals in the country. A peer-to-peer car-sharing platform, Forent allows car owners to generate income from their vehicles, while providing reliable and affordable transportation options for the rest.


At its core, Forent embodies freedom: freedom from the financial strain of owning a car, freedom to access a vehicle as per one's needs, and freedom to explore without constraints. It beautifully blends the convenience of car access without the accompanying burden of ownership, creating a beneficial situation for all involved.

For car owners, Forent is an innovative opportunity. It enables them to turn idle vehicles into profitable assets, easing the costs of vehicle ownership. For renters, Forent presents an array of options tailored to their needs, whether for a family outing, a business trip, or a spontaneous adventure.


Jayvee's passion for positive change radiates through Forent. His innovative approach not only recognizes the flaws of our existing transportation systems but also provides a tangible, impactful solution. His aim is to make our roads more accessible, commutes more enjoyable, and the concept of car ownership more flexible.


Through Forent, Jayvee is breaking down barriers, paving the way for a more connected and efficient transportation landscape. His vision of the future? A Philippines where every individual, regardless of their economic standing, can enjoy the advantages of car access without the hefty obligations of ownership.


To partake in this revolutionary journey, simply download the Forent app, available for free on the App Store and Play Store. It's time to redefine how we traverse our roads and conduct our lives.


As I conclude, I'd like to invoke my customary phrase, "Tara, byahe tayo" (Come, let's travel). With Forent, we're not merely travelling. We're journeying towards a brighter, more efficient future, driving at our pace, in our style.

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